The company is dedicated to charitable and social welfare activities for the society, cutting across gender, caste, creed, colour or religion. It is guided by the teachings of Sai Baba i.e. “Love All, Serve All”, “Help Ever, Hurt Never”, “Manav Sewa, Madhav Sewa”, “Hands in society, Head in forest”, “Hands that serve are holier than lips that pray”. It has made a noticeable mark through its activities within a short span of its existence and is committed to persistently striving to reach out as far and wide as possible to provide succour and promote well rounded socio-economic development.

The resources for undertaking charitable activities come from revenue generating activities. The company is a self-sustaining entity – only one of its kind in the State; and does not lean on any financial support from Central or State Government or Semi-Government agencies. The society was converted into a Section-8 Non-Profitable Company after obtaining requisite approval from the State Government for diversification of activities and expansion of the territorial reach from Himalayan territories like Himachal Pradesh, Jammu and Kashmir and Uttarakhand to pan-India and outside India. In a short span, the entity has moved in the direction of becoming a pulsating and thriving organisation.